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Introduction to ezines

NIMBUS.info are promoting an exciting and innovative approach which integrates e-mail marketing with online magazines - referred to as eZines – essentially this is a magazine that is published and emailed electronically - the difference is that you can identify what articles have been read by each person reading the magazine online.

eZines are a great way of building your brand. Frequent contact with your clients and prospect base using high quality information builds relationships, creates awareness for your business and generates leads.

Among the many advantages some are outlined below:

• POWERFUL TRACKING - Email campaigns are easy to track. When an email is sent, whether it is a newsletter or a personalised message, it is possible to see if it has been opened and the responses can be traced precisely. With our solution you will be able to see exactly who opened what and when in through our online system as well as reports.

• REACH: Firstly email reaches the people that other methods cannot. Telephone calls and letter mail are screened. Email however reaches the person to whom it is addressed in over 95% of cases and this makes a significant difference.

• COST EFFECTIVE: Secondly email is less expensive. For example 1000 emails will cost less than one fifth of the equivalent telephone or mailer based campaign especially if you have overseas contacts to reach.

• PERSONALISE - Our platform lets you communicate in a highly personal manner, using a tone that is extremely natural and

• RETURN ON INVESTMENT: Finally the Return on investment for email is far more compelling. An email campaign will typically reach five times more people at one fifth of the cost of an equivalent telephone/mail based campaign. This makes it cheaper per contact made than the equivalent campaign.

e-Zine is not industry specific and can be used across sectors to promote businesses and their products and even services.